When we say product manager we always imagine someone standing in front of a board, holding a sharpie, and drawing Venn diagrams. But the truth is actually quite beyond that. A product manager is often considered the main responsible for the product. He sets up the strategy, the timeline, and the feature definition for that product line. He also takes care of the marketing, forecasting, and profit and loss (P&L) sides.

The life of a Product Manager is no walk in the park, that is a fact. Whether you are a PM yourself or have already read our previous article about what a day in a PM's life looks like, you probably know how challenging the job is. Being a product manager requires a great deal of coordination, patience, and of course the key to success, effective communication. PMs need to first, set a vision for the product, and then carry it out throughout the whole creating-making-branding-selling-and-everything-in-between process.

Whether you actually stopped for a second to think about it or skipped here, the answer is nothing other than: delays.As humans living in a fast-paced world, we tend to send and deal with received messages in a rush. As the world gets faster, however, the error margin keeps getting smaller. The average response rate is rapidly shrinking, becoming a matter of seconds.